Scott does a great job of story telling in this book, relating a number of examples of how companies are using the viral power of the Internet to create a following for their products and services. Most of the examples are of big company strategy, which as an entrepreneur I found a little hard to relate to. But as I listened to the audio book I found my mind wandering from the narrator's voice to ideas for my own book marketing business, and I made several notes of project ideas, including contests. This book reminded me a lot of Tribes by Seth Godin, but it definitely had a lot more practical ideas. I got it for free when he was giving it away to Kindle owners. I appreciated that because he wrote a lot about creating content then giving it away for free. If you're looking for ideas on using Web 2.0 or social networking sites to expand your ideas or business you should check it out. If you're not you probably won't get a whole lot out of the book.
Excellent insights on how to let the market sell your product by creating marketing "triggers""
—Min
Really wonderful book for those interested in sales, marketing or the executive team!
—brianna
excellent book. Well laid out and simple to understand. Great examples.
—maria
I loved this book! Easy to read with big, inspiring ideas & attitude!
—Eli
