The New Rules Of Marketing & PR: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing To Reach Buyers Directly (2013)
About book The New Rules Of Marketing & PR: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing To Reach Buyers Directly (2013)
I've received the 2nd edition of this book as a gift a bit too late. That's why I gave it only 3 stars. If I had read the book in 2006, when it was published, I would have definitely given it 5 stars. It's a great and comprehensive book, and for 2006 (1st edition) and 2010 (2nd edition) it was really visionary. I haven't read the current 4th edition which, I believe, is more up to date. The old editions aren't relevant any more, since technology is moving so fast. The old ones might serve as a proof that the author was right, and everything he wrote about in 2006 came true and normal. In compliance with FTC guidelines, I am disclosing that I received the book for free through Goodreads First Reads. (i.e. DESTINY wants me to read this book.)Tags: Personal Growth,I'm going to update my review as I read the book!! Why? Because it's fun~9/14/2013 5:02 PMI've been thinking a lot lately that I want to get into the nonprofit sector, that's where I really feel like I can *help* - but I LOATHE sales, loathe them. I can do it; I'm even good at it, but it bothers me to, well, bother people. Luckily my bank has enough financial products and offers that I'm generally able to find something that will genuinely HELP the customer, so I can stomach it and do what I need to do; however, I am never, never taking a job in profit-based sales ever, ever again. Thus! I was worried about what I was going to do in a non-profit, because, like, we need donations right? I feel like this book has the answer!!! Let you guys know~DISCLAIMER: I FREELY USE AND ABUSE THE ENGLISH LANGUAGE FOR MY OWN AMUSEMENT
Do You like book The New Rules Of Marketing & PR: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing To Reach Buyers Directly (2013)?
As usual, David has thoughtfully discussed a topic with practical advise for the real world.
—gugujj
One of the best books I have read on Digital Marketing...hundreds of examples...Must read
—Rocky
Brilliant online marketing strategies. Great tips and advices.
—eli_18
A good introduction to online marketing.
—heavennorthrop
