I've received the 2nd edition of this book as a gift a bit too late. That's why I gave it only 3 stars. If I had read the book in 2006, when it was published, I would have definitely given it 5 stars. It's a great and comprehensive book, and for 2006 (1st edition) and 2010 (2nd edition) it was re...
I read the Third Edition. A good primer for getting into the social media game for businesses. Some areas, such as Internet search optimization, could definitely have used more content. It was an idea levied about often, but not too much said about it. After reading the book, I didn't really have...
A useful introduction to the subject matter. I can't say that after having read it I had some revolution of how I approach marketing my work--and maybe because I've thought about these things quite a lot, and have been with the boom of the internet as communication and business medium almost from...
Once upon a time, we had to rely on someone else to tell the world about our service/product/candidate/program/opportunity. But then the Internet happened. And our ways to share expanded past paid advertising and indirect press mentions. Scott takes apart the way the world has changed and provide...
Scott does a great job of story telling in this book, relating a number of examples of how companies are using the viral power of the Internet to create a following for their products and services. Most of the examples are of big company strategy, which as an entrepreneur I found a little hard to...