About book The New Rules Of Marketing And PR: How To Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing To Reach Buyers Directly (2010)
I read the Third Edition. A good primer for getting into the social media game for businesses. Some areas, such as Internet search optimization, could definitely have used more content. It was an idea levied about often, but not too much said about it. After reading the book, I didn't really have a strong sense of where to go to find out about it. Aside from that, I really thought it was a great, enthusiastic book on what could easily have bee a mind-numbingly boring topic. Very useful for understanding current marketing, but since it is a slice of an ever-changing pie, expect for it to become dated very quickly. I read the 2nd edition and it is already becoming dated.I'd have given it 4 stars if he cut 15% out, because it's repetitive.I'd have given it 5 stars if he edited it down 40%.Several times I found myself wondering if the length was part of a strategy to justify a higher price.
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So was reading a co workers copy, but then she was "let go" sooooo...yeah.
—lethalweapon
I'm already getting ideas for my dissertation! Very good read.
—Sheryl
