This book will only appeal to older readers as the humor is sophisticated and requires that the reader understand advertising and what it means to give a sales pitch. It really isn't a story, but merely an extended advertisement making fun of America's marketing ploys. Don't be fooled by the title into thinking this book is about reading. It is really about selling . . . even if you need to embellish or invent the truth! **Not for younger children**I've got to agree with other reviewers. my 7 yr old is a sharp kid, but she was a little confused with the salesman-style pitching at work. With a little work, we were able to talk about the lingo and why 1)penguins don't need refrigerators and 2)salesman try to sell things in sneaky ways when they are overstocked. This was a great conversation, but it was a hard sell and a long walk. I am encouraged that it could be more common because of the other really funny books Ms. Watt has written, such as scaredy squirrel! But I know this book is going to get complaints.
This book had my 4th and 5th graders in hysterics and prompted a long discussion about advertising.
—angee
this silly picture-book is the first marketing book you would read to your child, funny !
—rinelda
Although this book is cute, I can't imagine a child wanting to read it more than once.
—tkalenko
