About book Jab, Jab, Jab, Jab, Jab, Right Hook: Connect With Customers Using The New Science Of Storytelling (2013)
Space may be the final frontier, but social media is the next one. This book acknowledges the marriage of social media and business. In two words: free marketing. I thought I was semi-savvy with social media, until I read JJJRH. It's like landing on Mars with a "Speak Martian" handbook and the words "Hello" and "bathroom" memorized. That's 98% of the population. Then there's Gary Vaynerchuk who has already landed, speaks all seven dialects of Martian, has moved into a condo in downtown Marsopolis and is having tea with the mayor tomorrow. So basically, we're all starting from square one. Not just the little man; Vaynerchuk makes it clear that the big dogs are confused too.So basically, you need to read this. I like Gary V's inclusion of case studies of actual social media posts, which are probably the most valuable part. He includes a couple dozen actual posts from both small businesses and well-known brands and expounds on how they crushed it or how they bombed on a particular platform. The book still feels a little light on content (and heavy on Facebook-related content), but it's still a great resource for the aspiring social marketer.
Do You like book Jab, Jab, Jab, Jab, Jab, Right Hook: Connect With Customers Using The New Science Of Storytelling (2013)?
Quick read. Pretty interesting. If you are involved in marketing, then it is a must read.
—Betzog
A fantastic read on social media. I'll definitely be checking out Gary's other books.
—lamborghini22
Great book with a great overview of how to do social media right!
—bre
It has lots of pictures and examples. I found it to be helpful.
—jade
