Ken Auletta

Googled: The End of the World as We Know It (2009)

I was able to attend a lecture by Mr Auletta a few years ago and my interest was sparked. Google had long ago become my go-to search engine, but why? What made it different? Detailing the beginnings of Google (humble? No, not really) the book follows the innovators rise to the top with a few stum...

The Streets Were Paved with Gold (2011)