Bridget Brennan

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (2009)

While there are mountains of research done every year segmenting consumers and analysing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. In her crusade to teach marketers to become female-literate, Brennan offers very...