About book We Are Like That Only: Understanding The Logic Of Consumer India (2008)
a horrible attempt to copy a beautifully written book called mother pious lady by santosh desai. though the book tries to impress with a lot of facts and figures but fails miserably to hold the attention of the readers. most of the text in the book is quotations by other authors, references to other books and extremely sad jokes and jargons which frustrate us to the core. really really disappointed with the book. How to break into the Indian market. Bijapurkar presents statistics, fables, and generalizations about the quintessential Indian psyche. India is apparently immune to the machinations of MNCs, because it will patently refuse to globalize like everywhere else. Unless you read this book.I was struck by how often the author puts herself in the position of imperial agent, on the one hand directing the overlords precisely how to invest, divide, and conquer, and on the other hand teaching them about the indomitable and unique native spirit, voicing the 'needs' of her countrymen, many of whom are subaltern and thus cannot speak very clearly."We are like that only" in S Asian English means, "Yes, we are PRECISELY like that, JUST like that." But the title also means "Only WE are like that." India is not only different from Russia, Brazil, China, the West, but more and better different, and all other developing nations are more or less the same-same.What is special about the Indian consumer? She is still a cheap and savvy consumer, even if she is not poor. MIND IT.
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A very good book to gain insight into the Indian consumer mind. Great examples, great language!
—normvaled
Fabulous insight in to the indian midset.so true, but so overlooked.
—lotrrules34
Quite an insight into Indian market supported with factual data.
—Boops
One of the best books to understand the indian buying psyche.
—florbrayer
