About book Twitter Power 2.0: How To Dominate Your Market One Tweet At A Time (2009)
Well, well, well… here we were all set to publish a write-up on Joel Comm’s recently released ‘Twitter Power’ one of the many, many books that have popped up in the wake of the phenomenon that is the world’s largest social networking micro-blog, when all of a sudden we get a call from the book’s publicist in New York asking if we would like to cover – wait for it – the new edition!Now assuming Twitter books will be almost as prolific and quick to market as third-party Twitter apps (there are well over 1,000 already), we better get going on this! In ‘Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time,’ writer Comm takes us on a virtual tour of all the main features of the micro-blog site and the numerous ways that Twitter can be used to expand one’s sphere of influence or to build a following by spreading communication on behalf of one’s business. Like many Twitter tomes, Comm explains how to get started on Twitter, how to build a following, the rules of community, tweet protocol and a complete explanation of all the basics needed to begin using Twitter ‘correctly.’ Comm goes onto explain, through many of his personal examples (he is a big social networking blogger as well) how to use basic strategies to build and engage your audience through the quality of your tweets, creating a variety of announcements, contests, etc. Comm further illustrates how to manage teams via Twitter and concludes with a tour of the basic third-party applications available for Twitter (Twit-pic, TweetDeck, Twillow, TwitterCounter, etc…) as well as a discussion of some ways to use the Twitter API.In the end, ‘Twitter Power 2.0′ is not so much about power (as it’s name implies) but rather Twitter basics. It is a beginners book, not an advanced volume. Perfect for someone who still hasn’t joined the world of Twitter, but apt to be seen as boring or nothing new, for those who have already been using the micro-blogging service for a year or more. If you or someone you know has yet to explore Twitter, ‘Twitter Power’ may be a good place to begin. If you are already a regular user, there is little new here that you won’t already know and may find other books (Brian Solis’s ‘Engage’ for example) more your speed. I learned a lot from this book. A lot of people tend to say they "don't get" Twitter. This book made it quite evident how Twitter is perhaps the most viral and effective form of social networking out there. Whether you are marketing a corporate brand, a personal brand, or you just want to know what's going on in the world, utilizing Twitter is a smart route to take. Joel Comm does a great job of explaining the benefits while also teaching you how to implement the site into daily use.
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An excellent book to help understand and be an effective corporate user of Twitter
—Ana
I don't understand twitter so should check this out.
—Dakota
