About book The Impact Equation: Are You Making Things Happen Or Just Making Noise? (2012)
I read this book because of my recent release of my first book and continuing desire to see my blog get more traffic. With no real marketing experience or education, I was hoping to learn anything I could that would help me in getting my message out there to the right people. Though it's not my usual preference, I actually liked that this was co-authored because then it felt like some guy was trying to be a know-it-all. Instead, these were just two guys, with credentials to do so, telling you what's worked for them. It was definitely relatable and gave plenty of points that had me thinking and processing on the side.As far as criticism goes, my biggest thing would just be that in the conclusion they didn't really go back to sum up the mathematic equation they'd come up with. There was no sense of bringing things back around in that way. But the message was still clear regardless. I'd say it's a good book to read for those who are looking for some help on getting their message or product out there to a waiting audience. This book is a must-read if you are an Internet marketer, championing a cause or sharing a passion. If you want to make a difference in people's lives, this book gives out theory and concrete action steps. The beauty of this book is that, while they do talk about the Impact Equation in a new Internet Media setting, it can also be used in real life, in old media settings (like newspapers, radio and TV) or in whatever media rises up to replace the Internet. This is one I'll be re-reading.
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A few good insights but lacking any original thought
—lina23
