About book The Dragonfly Effect: Quick, Effective, And Powerful Ways To Use Social Media To Drive Social Change (2000)
Within the Introduction, the following statement stood out like a flashing red light when I read it: "To be successful, you must translate your passion into a powerful story and tell it in a way that generates "contagious energy," so that your audience reflects on your tweet, blog post, or email, long after they leave their computers." This, right here, is where many SMBs struggle.What follows is excellent commentary as to the effect of this cause. "By doing this, you generate participation, networking, growth, and ripple effects - forces that combine to form a movement that people feel they are a part of. Your personal goal then becomes collective."Research in hand, the book is then based on the four wings of the dragonfly - Focus, Grab Attention, Engage and Take Action. Points such as "Harnessing the Power of Blogging," and flowcharts from goal to outcome provide a solid foundation for energizing your social media plan of action. Maybe a bit too "techie" or business-y for me. I am just not at that level at this time in my life. Otherwise, an easy read for those who might have a use for using the techniques mentioned in this book. Sometimes I like books like these, if they are chatty enough, but if they expect you to know most of this stuff, this book just shows you how to use the tools you are already using in everyday life. Which is a level I am not at yet in anything.
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Compliments how to social media books with the psychological/emotional why behind tactics.
—anga29
