Books like these are what makes you want to find the author and throttle him. The book starts out with great promise. The media mogul who just inherited the throne, the yuppie reporter with great zeal, the cynical - handsome, of course - more experienced mentor cum crush of hers, the promise of a devious plot, its all there. But nothing takes off. The characters flatline right after they are broken-in, everyone stops using their brains and the big idea - the billionaire media mogul creating his own terrors for the sake of having exclusive beats - falls flat in its face with nowhere to go other than creating the 'headline'. The so-called 'investigative journalists' stop investigating and remain frustrated for not having their by-lines in print and not until almost the end of the novel does someone wake up and smell the shit smeared all over their face right from the start. There is one scene between the protagonist and her cynic/alcoholic reporter crush that parcels the entire feeling the novelt him delivers. *spoiler* The man is drunk. She goes to his room. He tells her about some ex-lover who left him cynical and alcoholic. Almost immediately after, asks her to go to bed with him. She is ecstatic. Goes into the bathroom. Comes out naked (admiring her sexuality if I might add). Finds him passed out. That's the novel, signed, sealed and delivered for you. Incidentally, the scene repeats at the end, with the girl passing out this time (like in those romance novels where the couple replay the first dialogue they have). Need I say more?