About book Socialnomics: How Social Media Transforms The Way We Live And Do Business (2009)
Social networks are almost required in our daily lives now. I have been following them since MySpace. This book does a great job of detailing the history of social networks and why they work so well. The content was well thought out, well put together and very informative. Very thorough and almost tedious at times, this book goes through the different styles of social networks with the how and why they work. It was a good read and I am glad the book was written. I now have better insight into the thinking of these social networks and why they have become a intragal part of our lives. They key takeaways from this book are:1.Businesses no longer control their brands, customers now own them.2.Social media is about a two way conversation, not selling or advertising to the customer. The organizations that realize this are experiencing tremendous success while many caught measuring marketing based on traditional metrics are being left behind.3. Social Media is bringing together product development and marketing. It is forcing businesses to provide high quality products and services and pay attention to customer feedback.4. Integration of social networks is allowing consumers to not only research product reviews, but it is allowing consumers to quickly seek out reviews from within their own network leading to a dramatic shift in how consumers make buying decisions.5. Businesses that are embracing the collaboration of networks without restrictions are providing a much better customer experience relative to companies that prefer to control how information is shared and keep things exclusive.6. Social media is about connecting multiple networks each serving it's own purpose. Businesses that want to remain independent are being left behind.These are just some of my high level takeaways. This book is filled with a great understanding of how Social Media is changing the overall business landscape with great real world examples of how companies are succeeding under new business rules. I would highly recommend this book to anyone that wants to further their understanding of how business can best embrace Social Media into their corporate culture.
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A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
—crystal
