About book Siamo Tutti Strambi: [La Nuova Era Del Marketing Su Misura] (2011)
I enjoyed this audiobook, as read by the author, a great deal. While technically a book about business and marketing, and has many valuable thoughts to share on those subjects, it's just as much an interesting cultural commentary on the way normalcy is becoming a less meaningful concept as society is formed less around a center mass of normality and more towards decentralized tribes of weirdness and why that's great. The Internet Age did bring people the availability of information. However, the downside is it also brought about a large signal to noise ratio with it.Seth Godin right is one of the better people out there with the ability to “filter” through it all. There is a lot being said about how the Internet is ruining things for people. In this book, he states that the Internet has ended what we know as the “central mass market”. There is no longer “One size fits all” model that can work for anything. The way to help people in a better way is to give them the ability to make more choices. The Internet should not be looked at in terms of just economics. In should be looked at as a way to create for “opportunities for individuals”. People taking what makes the unique or in this book referred to as “weird” and build their “tribes” around it. It is about making connections based on quality rather than quantity. This book is filled with examples that make you take notice of how the Internet has shifted things. And also that time and progress have always been moving things too.There was a time when fishing would never be called a “sport” or a “hobby”.In fact, if you have the time and resources to even have a “hobby” then you have some degree of “affluence”The Internet has pointed out that “Too big to fail” is the model that will fail. If your business model is not adjusting then you have made yourself obsolete. Case in point, Napster. 80% of the music downloaded via the program was music that No Record Label was distributing at all. People were given a choice and they were searching for new music to listen to. They wanted flexibility to find what they wanted to listen to.Radio station are failing because they are narrowing down there playlists. Lowering shipping costs has expanded who can participate in the market.Seth Godin is an author who should be listened to more. However, the “Mass” is not going to make it easy for him. Luckily, today we have the Internet to get around the “Mass” and get to him.The future (which is now) is not necessarily the “gloom and doom” that being portrayed by the media and the politics. People should be looking at this like Seth Godin. It is really about “challenges and opportunities” and the choices we get to make. It is about what we have and how to share it. A chance to participate.
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