Sinceramente molto al di sotto delle aspettative: poche e poco interessanti case history, osservazioni e critiche sullo stato del marketing non del tutto originali.Probabilmente sono colpevole io di averlo letto in ritardo, ma in generale una delusione.Salvo però l'ultimo capitolo (i 10 comandamenti) e la tabella 3.1 con i leader più visionari della storia. Basterebbe leggere solo quelli di tutto il libro per ispirarsi un po'. An interesting book that tell about how a company can become a human centric company by implementing the Marketing 3.0 concept.Company needs to pay attention to three building blocks of Marketing 3.0 which are Collaborative Marketing, Cultural Marketing, and Spiritual Marketing.In the future, marketing practical will also based on three new base such as Co-creation, Communitization, and Character building.In the end, this book give us 10 Marketing Credo that we can follow in order to implement the Marketing 3.0 concept.The question left for us after reading this book is do we dare to take the chance to change?
Suomeksi (2011) nimellä:Markkinointi 3.0, tuotteista asiakkaisiin ja ihmiskeskeisyyteen
—jcoops
Uno mas de los libros del gran Kotler lo recomiendo ampliamente
—maneeshaj
Some good concepts but mostly environmental propaganda.
—amyhaldane
To be updated about marketing, you must read that.
—mich
It makes me feel the marketing :)
—Amber123
