About book Inside Coca-Cola: A CEO's Life Story Of Building The World's Most Popular Brand (2011)
My first impression of this book is that this must be the most boring book I've ever read. If not because of my assignment, I would not plough through it.However, after I get into the story and all the names, I decided I like this book.The author has tendency to write all the names of the people he encountered. No matter how small this person's role in the story. He named all sorts of people from the lowly driver to the highest CEO. This habit which I hated at the beginning becomes the thing that I admire of him. Instead of expecting a story I decided to take this book like one long list of acknowledgment that Neville Isdell made for these people that built Coca-cola. Coca-cola was and is built not only by the higher ups. Everyone is important. I imagine how one of Neville's Isdell employee (Sorry, I forgot the name) feel when he saw his name inside this book and realize that his sacrifice and hard work was not only seen by his boss but also immortalized in this book. Like most retired CEO auto-biographies, this book tends to be a hagiography. But what saves this book from the trash pile is that this is a person who became a CEO AFTER retirement from the same company(!) and turned around the company successfully. That alone warrants a read, and he does not disappoint with his homespun examples of leading from the front, empowering people etc. I did get the feeling that he likes his 'yes men' but that is merely style, not to detract from the book . In any case, the book does what is promised, and in good style, do 4*
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Gave it two for his sense of humor , nothing extraordinary about the book otherwise.
—Jimmy
Great Boook. Gives a global perspective of doing a complex consumer business.
—shalom
I really enjoyed this book. It was honest, sincere and inspiring.
—bingski
A great read on how to manage an organization.
—cap10swench
