About book Get Found: How Inbound Marketing Can Drive Customers To Your Business (Audiobook) (2009)
Stellar introduction and how-to for people trying to make sense of the web and social media. Even if you generally know what you're doing, this book, combined with Trust Agents, will take you from amateur to rockin' amateur. Professionals will likely read this book and find it a little simplistic, but it's always nice to have a framework and checklists for your inbound marketing campaigns. As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).This book marries the two different methods. While the two authors have convincingly proved that one does not need big budgets to execute a digital marketing communications plan with the various tips provided within this book, those more savvy would've recognised them as some of these tips can actually be obtained for free online (sorry, Messrs. Halligan & Shah). Many of these small internet entrepreneurs (maybe not small, because some are millionaires) actually offer these tips in forms of free ebooks and e-mailers.But this book is not completely without value. While some of the information is not new to me, there were a few Eureka! moments. For instance, I never thought to consider website content management to be akin to a magazine/newspaper publishing, i.e. the need for frequent fresh and exciting content.This book is highly recommended for the Digital Travelers, those very new to the wondrous possibilities that is the Net.
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Interesting ideas and good examples, but was 4 times as long as needed.
—korz
Great read if you want to know more about social media marketing.
—mitsoufourpaws
Pretty good book that covers the basics of inbound marketing.
—rathna
Helpful tips on content creation and inbound marketing.
—jas
