About book Fascinate: Unlocking The Secret Triggers Of Influence, Persuasion, And Captivation (2010)
A confusing read, filled mostly with cliché, I thought was going to be about discovering and managing my personal triggers. Instead, it snaps without warning back and forth between personal and corporate marketing analysis.The majority of the exercises are on corporate marketing, not easily translatable to personal discovery and improvement. The complimentary online personal analysis is quite good. It saved the day. I listened to the audiobook version (with Sally Hogshead herself reading), and it was solid -- although I have to admit that I'm probably biased considering I work in marketing. Sally does a good job reading her book and offers lots of tidbits, asides, and additional information. She clearly knows her stuff. Sometimes the idea of "fascination" is a bit too broad, but I really did enjoy taking the f-score test (primary trigger: alarm; secondary: trust; dormant trigger: mystique). Certainly I understand my own "brand" better, but I'll probably have to re-listen to the book if I'm to apply Sally's recommendations in real life.
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After reading Thinking fast and slow, this felt too light..
—fuljhurib
