Shankar Vedantam

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives (2010)

The author, a Washington Post reporter, describes a wide variety of studies that helped me make sense of incomprehensible behaviors, e.g.: .why would no one in a crowd reach out to help a woman being beaten, .why did some Twin Tower workers ignore announcements to stay in their offices and o...