What an eye opener. I always knew I was being sold to but I never ever realized the extent that marketers go to in order to make me write the check. Or more appropriately, click the button. Because he is on the inside, the author tells a great story or more appropriately, an expose of the marketi...
To be fair, I didn't even come close to finishing this book, so maybe it got way better past the point where I stopped reading. But I doubt it. The author is pretty terrible, filling up page after page with filler, attempted "aha moments" that fall flat, and "impressive" anecdotes about himself. ...
It was quite interesting to know the rationale behind many of our behaviors and decision making and how others, mainly marketers, are using this to get us to buy more on their products and be loyal to their brands.A lot of useful data and examples about emotional marketing and the use of neurosci...
