The most interesting thing about this book is that it's not really about Google: it's about the new social and business themes that have defined the 21st century so far. It's about links, transparency, long tail economics, openness, theory of abundance, wisdom of the crowd, and free as a busines...
Jeff Jarvis’s has written a terrific book in his What Would Google Do? What started out as a blog battle with Dell Computer led blogger/journalist Jarvis (Buzz Machine) to contemplate how business has changed in the internet age.In the first part, Jarvis describes not Google, the company (which ...
A good book.Jarvis' insights sometimes fall squarely within the realm of common sense. Just as often, however, the conclusions he draws and the recommendations he gives are iconoclastic and counter-intuitive.Sometimes he's speaking to marketers, sometimes he's speaking to consumers, sometimes he'...
On the syllabus for the MOOC ecourse "Understanding Media by Understanding Google" led by Prof. Owen R. Youngman of Northwestern University's Medill School.I read parts. I appreciated the perspective of a journalist studying Google carefully and analyzing how it and by extension other Internet pl...
I read this book as part of an assignment about the leadership tactics of Sergey Brin and Larry Page. I did not find it particularly helpful in that regard, but I enjoyed the book on a personal level. Jarvis inspired me to change the way I approach the Google-age economy and my own online ident...