My low rating is heavily influenced by my disinterest in biographies and business news or history. The inside look into the evolution of the Starbucks brand was valuable as a consumer but the boastful tone Schultz used really wore on me as a reader. Another reader described his false humility- a ...
"If people relate to the company they work for, if they form an emotional tie to it and buy into its dreams, they will pour their heart into making it better.""Nike is the only other company I know of that did something comparable. Sneakers were certainly a commodity—cheap and standard and practi...