David Sax

The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue (2014)

Misleading promises.I got this book because of what I read in the introduction - the author wanted to figure out why some foods become trendy, how that happens, who are the people that make it happen, what is the impact, and what happens to industries when the food is no longer trendy. As someone...