Dave Kerpen

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) (2011)

I really enjoyed this book and the concepts it presents. I believe that in this day of social media, it's important that your company is "likeable". Dave Kerpen gives examples of companies that are doing it right and how you can make sure that your company does it right. At the end of each chapte...