Dan Zarrella

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas (2000)

BLOWN AWAY. As someone obsessed with "viralness" and how ideas spread, Dan's book was like stealing someone's private diary and learning all sorts of things you're never supposed to know! Of course, said "diary" was written by THE social media scientist par excellence. Utter brilliance. I rea...