Clotaire Rapaille

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (2006)

""The Culture Code" by, "Clotaire Rapaille" examines how different cultures view products, events, and concepts.Author:"Clotaire Rapialle" is a cultural anthropologist who has performed studies of the cultures of several countries as an aid to market research of some of America's leading companie...